Insights

Laura Player Named Chief Marketing Officer

Wise Construction is pleased to announce they have welcomed Laura Player, CPSM, to their team as Chief Marketing Officer. In this role, Player will be responsible for leading and implementing the marketing strategy for the firm. Bringing forward her 11 years of experience in B2B marketing, she will be responsible for positioning the firm for future growth and greater brand awareness.

Player joins Wise from the F.W. Webb Company, and previous to there, she led marketing efforts for Boston-area construction management firms Windover Construction and Suffolk. In this new role at Wise, Player will leverage her expertise across multiple marketing channels—from proposal management, communications, digital marketing to media—to amplify the firm’s messaging around its core expertise and strong culture.

“Laura brings new energy and a collaborative approach to our team,” said John Wise, President of Wise Construction. “We are thrilled to have her join Wise. Not only does she bring the right expertise and vision to our organization, but she is a true cultural fit. We are very excited about how she will contribute and support the ongoing growth of Wise.”